Susan is a visionary marketing executive with a proven career in global brand and marketing strategy for market leaders such as Edwards Lifesciences, Thomson Reuters, LexisNexis, and Gateway computer. Susan has uniquely established herself as a pioneer and leader in harnessing the power of digital innovation in the medical device industry to positively impact patient care and engage clinicians.Her exceptional blend of experience reaching B2C, B2B/HCP and B2C2B/HCP audiences has enabled her to create new and impactful programs and build cross-functional teams to deepen engagement. She is passionate and committed to achieving health access equity and forged partnerships to create unique educational outreach opportunities. She continuously pursues learning, earning a Behavioral Science certificate from Chicago School of Psychology to complement here MBA from Xavier University and a BS in Business Marketing from Wright State University. Susan’s entire career has led to the launch of TrueNorth, a marketing and brand strategy firm helping growth-minded companies know where to focus their time, money and resources for maximum impact. She often is engaged as a Fractional Chief Marketing Officer for the companies she serves. Susan is an Octane Preferred Advisor, Advisor for RevHubOC, Mentor for Women Founder’s Network, MedTech Color Community Collaborative Member, and Board Member of WISE and Meals on Wheels OC nonprofits.
Do you have a great company in the bioscience or medtech industry? Do you need wet-lab and/or fabrication space to develop and test your product?
